My Role

With a brand refresh, consistency and alignment is paramount. To enable the entire organization with updated brand assets, it was important to create a single source of truth for all brand approved assets.

In alignment with this goal, the Brand/Growth team decided to implement a digital asset management platform, Bynder, which I project managed from onboarding, adding assets, creative team trainings, and enabling the wider org employees to learn more about Bynder’s capabilities.

This year long process required consistent meetings with the Bynder’s team, as well as clear communication and leadership with my internal team. I worked alongside our creative team to understand how to upload creative assets, and maintain best practices around asset management and organization.

In addition to the digital asset management software, I maintained a cross-functional Asana board to keep track of all brand assets that needed updated and the tasks needed to achieve our rebrand launch date.

This project has been the largest individual responsibility I’ve led at 6sense, and I gained a tremendous amount of experience around implementing a new product (Bynder), and the vast number of assets that are impacted by a rebrand.