SMITH & ETO
May 2019 | Producer & Editor
A short trailer created to promote the true-crime novel, A Gun in my Gucci
A GUN IN MY GUCCI BOOK PROMOTION
May 2019 - present
A Gun in my Gucci is a true crime story of a female FBI agent taking down the Chicago mob with the help of a Japanese mob associate in the 1980s. This amazing story needed a bit of a boost from a promotional perspective and when Elaine C. Smith (the author) reached out to me about creating a promotional book trailer, I jumped at the chance!
My Role
My original role in May 2019 was focused on the creation of the promotional book trailer. I produced, organized production, and edited a six minute video for Smith. She was thrilled with the result and it was added to the original promotional website. Nearly a year later, Smith’s close friend, with a career in marketing, decided it was time for a boost in the book’s promotions.
Elaine reached out to me to help and I got to work. Some of my tasks include:
Redesigning the website
Organizing media content
SEO Improvement
Technical support during podcast interviews
Revamping the site logo
Maintaining the website with additional content and media
What I’ve Learned
As a substantial contributor to this project with many responsibilities, I made sure to clearly communicate and understand the goals that Elaine had in mind. My project management skills have improved as I’ve worked alongside Elaine and her husband to ensure that tasks are completed efficiently and effectively.